The Whisky Exchange appoints Natalie Tennent as new MD

The Whisky Exchange has announced the appointment of Natalie Tennent as its new Managing Director, effective July 7, 2025.

Natalie brings with her over 30 years of experience from Berry Bros. & Rudd, where she played a pivotal role in expanding the company’s spirits division and most recently served as its Chief Commercial Officer.

In her new role, she will lead The Whisky Exchange, Speciality Drinks, and Whisky.Auction.

Nicolas Oudinot, CEO of Pernod Ricard’s direct-to-consumer business unit, said, “With her extensive experience in international business development of fine wines and spirits, I am confident that she will successfully lead the company on its journey to becoming the global destination for connoisseurs and enthusiasts of fine spirits.”

Natalie succeeds Olivier Gasperin, Deputy Managing Director, who will return to Pernod Ricard headquarters at the end of June after overseeing the company's integration into the group over the past three-and-a-half years.