Third Eye Distillery launches Otherside Whiskey

Third Eye Distillery has entered the whisky segment with the launch of Otherside Whiskey, a premium blended and aged-in-India product. Initially introduced in Maharashtra and Goa, the brand will expand to Haryana, Karnataka, and Rajasthan, with an international rollout planned for the second quarter of the year.

Priced at Rs 3,250 in Maharashtra and Rs 2,100 in Goa, Otherside Whiskey is available in retail stores and on-trade channels. Targeting both domestic and export markets, the brand will leverage Third Eye’s distribution network, aiming to reach 100,000 cases within two years.