Triveni Engineering’s whiskies shine globally

Triveni Engineering & Industries Ltd. (TEIL) has achieved international acclaim for its premium and super-premium whisky brands, The Crafters Stamp Rare Artisan Blended Whisky and Matsya Triple Reserve Blended Whisky, both making a mark at the Superior Taste Award 2025, hosted by the International Taste Institute, Brussels.

The Superior Taste Award evaluates products through blind testing by a panel of expert chefs and sommeliers. Products are assessed based on five key sensory criteria using the International Hedonic Sensory Analysis Criteria method, ensuring objective evaluation and high-quality standards.

The Crafters Stamp Rare Artisan Blended Whisky earned the highest distinction—3 Golden Stars (Exceptional Product)—with a score exceeding 90 percent, making it the first Indian-made blended whisky to receive this honour. Matsya Triple Reserve Blended Whisky also performed exceptionally well, securing a 2 Golden Stars rating (80-90 percent), reinforcing Triveni’s commitment to crafting world-class whisky.

These accolades come on the heels of their triumph at the Spiritz Selection 2024, where The Crafters Stamp won “The Grand Gold” and Matsya earned the “Silver” award, further solidifying their reputation in the premium whisky segment.

Both whisky brands are crafted with a meticulous selection of Scotch malts aged in bourbon and sherry oak casks, Indian malts, and premium grain spirits, offering a sophisticated and well-balanced drinking experience.

The Crafters Stamp Rare Artisan Blended Whisky features a rich floral aroma, notes of caramel toffee, and subtle oak warmth, complemented by vibrant summer fruits and vanilla. Designed for the Millennials, its premium packaging and refined taste reflect a lifestyle of authenticity and indulgence.

Matsya Triple Reserve Blended Whisky, meanwhile, delivers a smooth honey finish, deep vanilla aroma, and a bold, well-rounded character. With its striking teal packaging and modern appeal, it resonates with Gen Z consumers who appreciate unique, memorable experiences.

Bharat Gandhi, Vice President & Head Operations (IMFL), Triveni Engineering & Industries Ltd., expressed his pride in the recognition. “This recognition reinforces our commitment to creating products that match global standards and resonate with the growing young population of India, particularly Gen Z and Millennials. Both The Crafters Stamp Rare Artisan Blended Whisky and Matsya Triple Reserve Blended Whisky combine exceptional quality, artistry, and a memorable drinking experience.”

Highlighting the company’s vision, Akash Premsen, Vice President (Strategy), said, “We began our journey into the IMFL market with a clear objective: to create products that exemplify exceptional quality and that lead to customer delight. This international recognition received by our two brands at the Superior Taste Award 2025 serves as a testament to the passion, innovation, and dedication that define every bottle we create. We are committed to continue pushing boundaries as we set new industry benchmarks and deliver exceptional experiences to our customers.”

Whether enjoyed neat, on the rocks, or in a cocktail, The Crafters Stamp and Matsya embody a new era of Indian craftsmanship and global recognition, setting new standards in the premium spirits industry.