Uppal’s Soorahi Whisky debuts in Punjab

Uppal Brewers and Distillers (UBD) has launched its premium Indian whisky Soorahi in Punjab, expanding its footprint after a successful debut in Delhi earlier this year. The brand is available in five key cities of Punjab—Ludhiana, Mohali, Patiala, Jalandhar, and Amritsar—as part of its strategy to establish a strong pan-India presence.

On the launch, Kanhav Uppal, Co-owner of UBD said, “For me, launching Soorahi in Punjab is deeply personal and professional.”  He added, “We’ve created Soorahi to reflect both heritage and forward-thinking craftsmanship, and we believe it will resonate with Punjabi consumers.”

CEO and Co-Founder Ankur Sachdeva added, “Punjab is a vital market with dynamic, informed consumers. After Delhi, it’s the perfect region to strengthen our presence and scale with confidence. This move is a key to our mission of delivering premium experiences across India.”

UBD is now building momentum to scale nationally and cement its standing in India’s competitive premium whisky segment.