William Grant & Sons sets stage for TFWA World Exhibition 2025

William Grant & Sons is set to make a strong return to the TFWA World Exhibition & Conference 2025, welcoming partners and industry guests to its stand at GO2 Golden Village.

Silent Pool Gin will take over the space with a curated cocktail menu, following its recent Royal Ascot partnership. A key highlight of the week will be the debut of the Glenfiddich 19-Year-Old Limited Edition, a global travel retail exclusive created with the Aston Martin Formula One Team. Malt Master Brian Kinsman will host private tastings, while daily Cocktail Hours will feature Silent Pool Gin, Monkey Shoulder, and Hendrick’s Gin.

The stand design, inspired by The Balvenie and Glenfiddich shop-in-shop concepts, is built around shopper needs in duty free, spotlighting premium storytelling and a portfolio of exclusive, high-aged liquids. It serves as a sophisticated showcase for the company’s Single Malt Scotch Whiskies, paying tribute to its Malt Masters while highlighting pioneering innovations.

Global Travel Retail Brand Ambassador Ashvin Joshi will further engage visitors with immersive tastings and brand storytelling.

“TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel,” said Rufus Parkinson, Regional Managing Director – Global Travel Retail, William Grant & Sons.