Woodpecker raises a toast to global tourism

The grand gala dinner of the Madhya Pradesh Travel Mart (MPTM) 2025 turned into a glittering celebration of global networking, culture and hospitality as Woodpecker became  the exclusive beverage partner for the event. Hosted at Jehan Numa Palace in Bhopal, the evening showcased the perfect blend of tradition and modern flair.

Organised by Madhya Pradesh Tourism, the gala brought together over 400 Indian and international travel agents, tour operators, hospitality leaders and investors from more than 27 countries, besides state officials. It offered guests an immersive experience, from a curated culinary spread celebrating regional cuisine to an open-air ambience where guests mingled accompanied by Woodpecker’s refreshing brews that became a highlight of the evening.

Deepak Arora, CEO of SOM Group of Companies, said, “Woodpecker’s partnership with the Madhya Pradesh Travel Mart is a celebration of Indian entrepreneurship, craftsmanship, and culture. The gala dinner truly captured the essence of modern tourism, a meeting of ideas, cultures and shared aspirations for sustainable growth.”

Held from October 11 to 13, MPTM 2025 was inaugurated by Chief Minister Dr. Mohan Yadav. This year’s edition focused on investment and infrastructure growth, promotion of heritage and film tourism, cross-state collaborations such as the Narmada River Cruise with Gujarat, and digital engagement through influencer meets and social media storytelling. Yadav announced investment proposals worth ₹3,665 crore at the event, a landmark figure highlighting Madhya Pradesh’s expanding global appeal and its promise to generate significant employment in the tourism sector.