Woodpecker shines at The Great Indian Brew Festival

The Great Indian Brew Festival held on the evening of September 21 at The Bay at Ecoworld in Bellandur, Bengaluru turned into a vibrant celebration of beer, music, and fun with Woodpecker Premium Beer.

Thousands of attendees flocked to Woodpecker Beer’s stall for its naturally brewed, fruit-infused flavours and smooth, premium taste, with many returning for refills and participating in lively contests like the 360° camera spin and Spin the Wheel, walking away with exciting prizes and unforgettable memories.

Deepak Arora, CEO, SOM Group of Companies, said, “The phenomenal response to Woodpecker at The Great Indian Brew Festival reflects the growing love for premium beers in Bengaluru. Our mission has always been to bring innovation and freshness to the beer experience, and seeing thousands of happy faces enjoying Woodpecker was truly rewarding. This event was a validation of the brand’s strong connection with young, urban consumers.”

Woodpecker’s success at the festival highlighted its USP as a refreshing, easy-drinking and flavourful beer ideal for social gatherings. Crafted with imported two-row barley, Indian malts and rainier hops, it stands out as India’s first cross-malt beer, brewed meticulously over 30 days for unmatched consistency and depth.

Adding to its innovation, Woodpecker’s twist cap design, yellow for Glide and black for Crest, offers a hassle-free “Twist to Open” experience, while its direct print on bottle technology replaces paper labels, underscoring the brand’s commitment to sustainability and modern aesthetics.