Sazerac Company’s The Last Drop Distillers has unveiled its much-anticipated 2025 Collection—a trio of exceptional, ultra-rare spirits from three legendary regions of the world: Kentucky, Scotland, and Japan.
Heineken has introduced a playful and innovative prototype designed to tackle a modern social issue—people scrolling through social media at the bar instead of interacting with those around them.
Diageo has announced a strategic brand swap with US investment firm Main Street Advisors, exchanging the majority ownership of Cîroc vodka’s North American rights for a controlling stake in tequila brand, Lobos 1707, globally.
Pernod Ricard Global Travel Retail and Chivas Brothers have introduced the latest release in their Royal Salute Polo Collection: Royal Salute 21 Year Old Rio de Janeiro Polo Edition.
Following the Telangana government’s recent approval of increased supply fees for beer companies, IMFL manufacturers are now seeking a similar price adjustment, citing mounting manufacturing expenses and a shrinking profit margin.
Drinking in Himachal Pradesh just got costlier, with the state government hiking liquor prices for the 2025-26 fiscal.
The beer industry has approached the Karnataka government to halt any further tax hikes on beer, cautioning that such moves could lead to declining sales volumes and place over ₹5,000 crore in brewery investments at risk.
In a landmark achievement for Indian spirits, Makabi-Mazal Rum & Spice has clinched the coveted Gold Medal at the European Spirits Challenge 2025, making it the only Indian rum to earn top honours at one of the world’s most prestigious spirits competitions.
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