Spiritz Desk

Longitude 77, the first-ever Indian single malt from the house of Pernod Ricard India, is set to strengthen its roots in the Indian market with its launch in Punjab.  The brand's entry into Punjab...

Brewers Association of India (BAI)  has appointed Deepaknath PJ as its  Deputy Director General, with effect from 10th  October 2024. Deepaknath would be based out of Bengaluru and would drive public...

Piccadily Agro Industries Limited, the makers of the much awarded and 1st triple cask Indri single malt, has announced the launch of its first travel retail exclusive ‘City Series’ with the debut...

The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. Amendments have been approved by the state Cabinet...

Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia,...

According to the new liquor policy of the Andhra Pradesh government, from next week, 331 new private liquor outlets will be introduced in the undivided Visakhapatnam district.

The introduction of the new liquor shop licensing policy in Andhra Pradesh marks a significant step towards fostering economic growth and streamlining access for prospective liquor retailers in the...

Radico Khaitan Limited has launched a stunning new campaign for its premium whisky brand, Royal Ranthambore Heritage Collection, featuring Bollywood star Saif Ali Khan.

Kingfisher, the beer brand from United Breweries, part of the Heineken Company is set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, ‘Kingfisher...

Kicking off the festive fervour in India, Royal Stag Packaged Drinking Water has unveiled a new campaign titled CelebrateLarge. The campaign showcases how today’s youth want to infuse different...