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Tale of Fruit Wines from North-east India

By Spiritz Desk27 Jun 2024 11:33 IST

Favourable Policies Needed

It is the opinion of many in the wine industry that policymaking for wine makers in terms of production and distribution must be brought under the fold of the central government so that there is parity across the country. In the current situation, while some states like Karnataka and Maharashtra have turned out policies that have created opportunities for wine makers, there are many other states that are lagging behind and losing the chance to generate revenue from wine, points out Abhay Kewadkar, the Founder of Tetrad Global Beverages Pvt. Ltd.

By Spiritz Desk27 Jun 2024 11:04 IST

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Grappling with Potential and Challenges

Ashwin Rodrigues of Wine Growers Association highlights the challenges and potential in India's wine market. Initiatives like lowering regulatory barriers and enhancing wine quality are key to tapping into India's growing interest in wine. Efforts are underway to educate and elevate local wines to global standards, promising a revitalized industry.

By Spiritz Desk26 Jun 2024 14:55 IST

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Wine Market Defined by Evolving Choices

Even as wine consumption in India posts strong growth, its demand is influenced by the preference for low-alcohol beverages and the increasing awareness about imported brands. Consumers, especially the youth, prefer wine with the tag of a healthier choice, says Amit Goel, Director, Rad Elan Distributors Pvt. Ltd.

By Spiritz Desk26 Jun 2024 12:37 IST

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Premium Wines Set the Popularity Bar

While it may still take some time for wine culture in India to mature, there is a definite inclination across the younger generation to sample a variety of wines, especially from the premium category. Here, while red wine is taking the lead, pricing is also playing a crucial factor, as Sumit Jaiswal, Vice President (Marketing and Export Import) of Grover Zampa Vineyards, reveals.

By Spiritz Desk26 Jun 2024 12:21 IST

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Millennials Leading the Charge

The wine consumption in India is undergoing a fascinating transformation. Wine is shedding its image as a hard liquor alternative and becoming a mainstream beverage, perceived as healthier and socially acceptable. The growth is fuelled by desire for exploration and diversity among consumers, says Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.

By Spiritz Desk25 Jun 2024 12:20 IST

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Premium is the Benchmark

With an increasing number of well-travelled youngsters now shifting their alcoholic beverage preferences to wine, this segment of the industry is witnessing a notable uptick in its production, distribution and retail through modernised stores. As Uma Chigurupati, Director, KRSMA Estates Pvt. Ltd. points out, there is great potential for Indian wines in the years to come.

By Spiritz Desk25 Jun 2024 12:08 IST

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Happy waves in Wine Glass!

India's evolving wine industry faces policy challenges, yet shows promise with trends like wine tourism and the rise of non-alcoholic wines. Favorable reforms in states like Maharashtra and Karnataka could spur growth, benefiting local production and exports.

By Spiritz Desk25 Jun 2024 10:45 IST

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Customer loyalty Boosts GTR

Gaurav Singh of April Moon Retail highlights the shift in consumer behavior at Indian airports, driven by increased travel and disposable income. Duty-paid stores, catering mainly to domestic travelers, are adapting by offering curated alcoholic beverages to meet rising demand. Singh outlines strategies like leveraging digital innovation, strategic partnerships, and customer engagement to enhance shopping experiences and drive growth in the travel retail sector.

By Spiritz Desk31 May 2024 08:41 IST

Guy May, Director (Global Business), House of Somrus

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Travel Retail is also a Reflection of Local Culture

As global travel increases, Indian consumers are showing a strong preference for culturally significant spirits like whisky and liqueur, says Guy May from House of Somrus. This trend is influencing GTR offerings, with a rising demand for Indian flavors and brands that cater to a diverse and globally-minded audience. Somrus Cream Liqueur and Kurvball Whiskey are examples of products aligning with this shift, blending traditional Indian tastes with global appeal.

By Spiritz Desk30 May 2024 15:24 IST