Alert Meghalaya introduces QR code tracking for liquor The Meghalaya government has approved the introduction of a QR code enabled tracking system for liquor products by the excise department in the state. By Spiritz Desk 26 Sep 2024
Alert Diageo’s Johnnie Walker in paper-based bottle Diageo has launched a first-of-its-kind 90 percent paper-based bottle trial for Johnnie Walker Black Label exclusively at Johnnie Walker Princes Street's 1820 bar, in Edinburgh. By Spiritz Desk 25 Sep 2024
Alert Center to act on surrogate ads for liquor The central government is preparing to enforce new guidelines on surrogate advertising by liquor and tobacco companies. By Spiritz Desk 24 Sep 2024
Alert Diageo India to promote alcobev startups Diageo India has launched The Good Craft Co. Flavour Lab, which is an innovative experimental lab aimed at nurturing alcobev startups. This boot camp style initiative is part of a broader vision to foster a thriving ecosystem for craft spirits in India. By Spiritz Desk 23 Sep 2024
Alert Pernod to lay foundation for Nagpur Distillery In a significant development for India’s alcohol beverage sector, the foundation stone for Pernod Ricard’s new malt distillery is set to be laid on October 7, 2024, in Nagpur, Maharashtra. By Spiritz Desk 21 Sep 2024
Alert Pernod Ricard recognises India as a key growth market Pernod Ricard has recognised India as its largest market by volume and its second-largest by value, according to Jean Touboul, MD of Pernod Ricard India. In FY24, the company saw a 6.1 percent increase in net sales in the Indian market, establishing India as a "growth engine" for the multinational. By Spiritz Desk 20 Sep 2024
Alert Andhra adopts private retail model for liquor sales The Andhra Pradesh cabinet has approved the adoption of a private retail model for liquor sales across the state in a bid to improve the efficiency of managing liquor business operations, as outlined in the new excise policy of the state. By Spiritz Desk 19 Sep 2024
Alert CIABC says India aims for 1 billion USD in alcobev exports India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). By Spiritz Desk 18 Sep 2024
Alert Som arrives in Karnataka with Woodpecker Som Distilleries has made its entry into Karnataka with the launch of Woodpecker Premium Beer, a new line of beverages that introduces India’s first twist-cap beer. By Spiritz Desk 18 Sep 2024