Spiritz Desk

Bira 91 has announced a strategic restructuring of its executive leadership team to power a bold turnaround focussed on growth, profitability and category leadership.

Scotch whisky has become the first-ever international product to receive Geographical Indication (GI) status in Argentina.

India’s growing community of whisky connoisseurs has a deep appreciation for craftsmanship and rarity, which makes it a significant market for our most exclusive expressions, says Madhu Rajigani,...

Italian spirits company, Campari Group, has announced the sale of its historic Cinzano vermouth and Frattina grappa brands to domestic rival Caffo Group 1915 for €100 million.

Absolut Vodka is paying tribute to legendary pop artist Keith Haring with the launch of Absolut Haring Artist edition, a limited-edition bottle that blends art, heritage and creativity.

DeVANS Modern Breweries Ltd. has entered the non-alcoholic beverage segment with the launch of Godfather Soda. The launch is accompanied by a nationwide dance campaign titled “The Legendary Hook Off...

Educating consumers about what constitutes a true single malt will help build trust and reinforce the credibility of Indian products, say Maj Gen (Dr) (Retd) Rajesh Chopra, Director General of Indian...

William Grant & Sons (WG&S) has completed the acquisition of renowned Scotch whisky brands The Famous Grouse and Naked Malt from The 1887 Company, marking a significant expansion of its global...

Heineken N.V. has announced the appointment of Vineeth Suresh as Head of its India Global Capability Centre (GCC), operating under Heineken Business Services India Pvt. Ltd. in Hyderabad.

Tilaknagar Industries Ltd. (TI) has once again stamped its dominance on the global brandy stage, with its flagship Mansion House Brandy retaining its position as India’s largest-selling brandy and...