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Absolut Vodka launches new global campaign
Absolut Vodka has launched a fresh phase of its global creative and cultural platform, “Born to Mix – World of Absolut Cocktails,” spotlighting the vibrant synergy between dance and cocktail culture.
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Race heats up to acquire Imperial Blue
Tilaknagar Industries has reportedly emerged as the frontrunner to acquire the brand from French liquor major Pernod Ricard in a potential deal valued at up to $600 million.
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Patrón takes off with Karan Aujla for El Alto
Patrón Tequila has announced a high-profile global collaboration with Punjabi music icon Karan Aujla, marking a bold new chapter for both the world-renowned tequila brand and one of the most influential voices in global music.
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UP records ₹51k cr revenue in FY 24-25
Uttar Pradesh has recorded a historic revenue of ₹51,000 crore from liquor sales in 2024-25, more than double than that from 2018-19 where it gathered a revenue of ₹23,927 crore.
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Bacardi’s Legacy Whisky wins gold
Legacy, Bacardi’s first-ever made in India premium whisky, has won Gold in the Blended Whisky category at the prestigious World Whiskies Awards 2025.
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Piccadily relaunches Whistler Whisky with sophisticated new look
Piccadily Agro Industries Limited has announced the relaunch of its Whistler Barrel Aged Blended Malt Whisky, now featuring a sophisticated new look and a more refined, premium blend that celebrates the art of whisky making and storytelling.
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Delhi mandates daily certification of microbrewery brews
The Excise Department of Delhi has issued new instructions requiring microbreweries in the capital to certify the quality of freshly brewed beer daily before serving it to customers.
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