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Bira 91 reshapes leadership team to drive growth
Bira 91 has announced a strategic restructuring of its executive leadership team to power a bold turnaround focussed on growth, profitability and category leadership.
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Argentina grants GI status to Scotch whisky
Scotch whisky has become the first-ever international product to receive Geographical Indication (GI) status in Argentina.
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A taste of history with The Macallan
India’s growing community of whisky connoisseurs has a deep appreciation for craftsmanship and rarity, which makes it a significant market for our most exclusive expressions, says Madhu Rajigani, Brand Ambassador India, The Macallan.
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Campari to sell Cinzano and Frattina brands
Italian spirits company, Campari Group, has announced the sale of its historic Cinzano vermouth and Frattina grappa brands to domestic rival Caffo Group 1915 for €100 million.
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Absolut honours Keith Haring with Artist edition bottle
Absolut Vodka is paying tribute to legendary pop artist Keith Haring with the launch of Absolut Haring Artist edition, a limited-edition bottle that blends art, heritage and creativity.
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Devans launches Godfather Soda
DeVANS Modern Breweries Ltd. has entered the non-alcoholic beverage segment with the launch of Godfather Soda. The launch is accompanied by a nationwide dance campaign titled “The Legendary Hook Off Contest”.
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Desi dram aims for global glory
Educating consumers about what constitutes a true single malt will help build trust and reinforce the credibility of Indian products, say Maj Gen (Dr) (Retd) Rajesh Chopra, Director General of Indian Malt Whisky Association.
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