Spiritz Desk

Bollywood icon Amitabh Bachchan has been appointed as the brand ambassador for Campa Sure, the packaged drinking water brand from Reliance Consumer Products Limited (RCPL).

Allied Blenders and Distillers Limited (ABD) has appointed globally respected Scotch whisky expert Dr. Martin Leonard as Consultant to support its entry into the single malt whisky segment.

The Trump administration’s newly released 2025–2030 Dietary Guidelines for Americans have removed longstanding numerical limits on alcohol consumption.

Glenmorangie has released a limited-edition single malt whisky matured in Moscatel dessert wine casks, available exclusively to whisky drinkers in Australia and New Zealand.

The Forager’s Championship, a bartender-led cocktail competition inspired by local foraging and regional ingredients, is returning for its second edition.

United Breweries Ltd. (UBL), part of the Heineken Company, has announced the launch of Kingfisher Smooth.

India and the European Union will hold ministerial-level discussions on January 8 and 9 in Brussels as both sides seek to narrow differences and accelerate progress on the proposed FTA, say reports...

Suntory Global Spirits has appointed Davin Nugent as President of Global Ready-to-Drink (RTD), placing him in charge of the company’s global strategy for the fast-growing RTD category.

Simba Stout has made its return to Delhi after a brief hiatus. The Stout, known for its bold character and loyal following among beer enthusiasts, is now available at select bars, restaurants and...

Grano69 Beverages, the company behind Proost beer, has recorded revenues of over ₹115 crore in FY25 and achieved EBITDA Breakeven.