Spiritz Desk

Global trend forecaster WGSN has acquired IWSR, the leading alcohol industry data and insights provider, from Bowmark Capital in a strategic move to bolster its footprint in the food and drink sector.

Radico Khaitan has unveiled a stunning new packaging for its highly acclaimed 8PM Premium Black Whisky, reinforcing the brand’s enduring legacy and commitment to excellence in the premium whisky...

Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd. (TI), has made history as the only Indian brandy to win at both the World Drinks Awards 2025 and the London Spirits...

Absolut Vodka has launched a fresh phase of its global creative and cultural platform, “Born to Mix – World of Absolut Cocktails,” spotlighting the vibrant synergy between dance and cocktail culture.

Tilaknagar Industries has reportedly emerged as the frontrunner to acquire the brand from French liquor major Pernod Ricard in a potential deal valued at up to $600 million.

Patrón Tequila has announced a high-profile global collaboration with Punjabi music icon Karan Aujla, marking a bold new chapter for both the world-renowned tequila brand and one of the most...

Uttar Pradesh has recorded a historic revenue of ₹51,000 crore from liquor sales in 2024-25, more than double than that from 2018-19 where it gathered a revenue of ₹23,927 crore.

Legacy, Bacardi’s first-ever made in India premium whisky, has won Gold in the Blended Whisky category at the prestigious World Whiskies Awards 2025.

Piccadily Agro Industries Limited has announced the relaunch of its  Whistler Barrel Aged Blended Malt Whisky, now featuring a sophisticated new look and a more refined, premium blend that celebrates...

The Excise Department of Delhi has issued new instructions requiring microbreweries in the capital to certify the quality of freshly brewed beer daily before serving it to customers.