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Monkey Shoulder unveils Mixer Truck at Mumbai airport
Monkey Shoulder’s iconic Monkey Mixer Truck has made its debut exclusively at Chhatrapati Shivaji Maharaj International Airport in Mumbai.
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WGSN acquires IWSR
Global trend forecaster WGSN has acquired IWSR, the leading alcohol industry data and insights provider, from Bowmark Capital in a strategic move to bolster its footprint in the food and drink sector.
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Radico unveils new look for 8PM Premium Black
Radico Khaitan has unveiled a stunning new packaging for its highly acclaimed 8PM Premium Black Whisky, reinforcing the brand’s enduring legacy and commitment to excellence in the premium whisky space.
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Monarch Legacy Edition Brandy honoured on the global stage
Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd. (TI), has made history as the only Indian brandy to win at both the World Drinks Awards 2025 and the London Spirits Competition in the same year.
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Absolut Vodka launches new global campaign
Absolut Vodka has launched a fresh phase of its global creative and cultural platform, “Born to Mix – World of Absolut Cocktails,” spotlighting the vibrant synergy between dance and cocktail culture.
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Race heats up to acquire Imperial Blue
Tilaknagar Industries has reportedly emerged as the frontrunner to acquire the brand from French liquor major Pernod Ricard in a potential deal valued at up to $600 million.
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Patrón takes off with Karan Aujla for El Alto
Patrón Tequila has announced a high-profile global collaboration with Punjabi music icon Karan Aujla, marking a bold new chapter for both the world-renowned tequila brand and one of the most influential voices in global music.
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