Stories Chivas Regal launches Takumi Reserve Pernod Ricard has introduced Chivas Regal Takumi Reserve, a 12-year-old spirit drink selectively finished in premium sake casks. By Spiritz Desk 11 Oct 2024
Stories Diageo trials its first bespoke circular keg Diageo has announced the trial of Everpour, an innovative new keg and integrated bottle dispense system, initially with Smirnoff at selected bars in and around Dublin, Ireland. By Spiritz Desk 10 Oct 2024
Stories Dewar’s unveils "Here’s to the Story" Dewar’s has launched a global marketing campaign titled "Here’s to the Story," emphasising that life's true richness lies in experiences, not material possessions. The campaign is designed for life explorers; By Spiritz Desk 09 Oct 2024
Stories Longitude 77 now passes through Punjab Longitude 77, the first-ever Indian single malt from the house of Pernod Ricard India, is set to strengthen its roots in the Indian market with its launch in Punjab. By Spiritz Desk 08 Oct 2024
Stories BAI appoints Deepaknath as DDG Brewers Association of India (BAI) has appointed Deepaknath PJ as its Deputy Director General, with effect from 10th October 2024. Deepaknath would be based out of Bengaluru and would drive public policy advocacy for the Indian beer industry in the south and west regions of India, besides coordinating some pre-designated pan-India initiatives. He has a strong background in beer and public policy advocacy and is a strong self-starter. He has proven skills in leading advocacy campaigns By Spiritz Desk 08 Oct 2024
Stories City Series from Indri for travel retail Piccadily Agro Industries Limited, the makers of the much awarded and 1st triple cask Indri single malt, has announced the launch of its first travel retail exclusive ‘City Series’ with the debut Oloroso-Sherry single cask expression, exclusively crafted for Bengaluru Duty Free. By Spiritz Desk 08 Oct 2024
Stories Bhoomi Pujan of Pernod's malt distillery project in Nagpur Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia, which is to be situated in Butibori, Nagpur. By Spiritz Desk 07 Oct 2024
Stories Radico launches Royal Ranthambore campaign with Saif Ali Radico Khaitan Limited has launched a stunning new campaign for its premium whisky brand, Royal Ranthambore Heritage Collection, featuring Bollywood star Saif Ali Khan. By Spiritz Desk 05 Oct 2024
Stories Kingfisher set to redefine Oktoberfest Fest with 'Mug It Up!' Kingfisher, the beer brand from United Breweries, part of the Heineken Company is set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, By Spiritz Desk 05 Oct 2024