Madhu Mandapam - Where Every Pour Told a Story

ABD Maestro launches India’s 1st generative AI campaign

ABD Maestro has reportedly introduced India’s ‘first’ generative AI-led consumer engagement initiative, putting Zoya Gin and Woodburns Whisky at the forefront of tech-driven marketing.

Jack Daniel’s introduces Tanyard Hill Rye Whiskey

The Jack Daniel’s Distillery has introduced Jack Daniel’s Single Barrel Special Release Tanyard Hill Rye whiskey, matured in one of the oldest barrel houses at the distillery. 

Spirits sale may rise by 10-20% in Q4

India’s alcoholic beverage industry experienced a strong performance during the recent festive season, buoyed by robust demand in the premium spirits category.

La Martiniquaise-Bardinet launches Cutty Sark 17 YO

French spirits giant La Martiniquaise-Bardinet has launched Cutty Sark 17 Year Old, a triple-cask matured premium expression that builds on the brand’s century-long spirit of adventure.

October E-Magazine

ICF celebrates culinary brilliance at 22nd Annual Chef Awards

The Indian Culinary Forum (ICF) celebrated India’s culinary excellence at the 22nd Annual Chef Awards hosted at The Ashok, New Delhi.

Aberfeldy debuts 15 YO Bolgheri Red Wine Cask Finish

Aberfeldy Single Malt Scotch Whisky has launched the newest iteration in the brand's illustrious Wine Cask Collection, Aberfeldy 15 Year Old Bolgheri Red Wine Cask Finish.

Carlsberg unveils the world’s smallest beer

Carlsberg has unveiled what it calls the “world’s smallest beer”, a non-alcoholic innovation at just 12 millimeters tall, created to promote responsible and moderate drinking.

AB InBev teams up with Uber to celebrate responsibly

AB InBev India has partnered with Uber to launch ‘Your Night, Our Ride’, an initiative encouraging people to celebrate responsibly this festive season.