At Allied Blenders and Distillers, we don't view packaging, logistics, or design partners as vendors; they are strategic collaborators who help translate brand vision into consumer experience, says Arvind Hangal, Director – Marketing and Special Accounts at ABD Maestro Pvt. Ltd.
Independent single malt whisky producer Ardgowan Distillery Company has officially filled its first cask of new make spirit, marking a major milestone as the first distillery to operate in Inverclyde in over a century.
Tobu Railway Co., Ltd. has partnered with Kanaya Hotel Co., Ltd. to launch a self-service sake vending machine inside The Kanaya Terrace café at Tobu Nikko Station in Japan.
Packaging tells a story and builds an emotional connection with the consumer, which Influences the purchasing decision, says Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Ltd.
Suntory Oceania has appointed Johnny Morgan as Senior Marketing Director of Suntory Global Spirits, effective July 1, 2025.
Diageo India has appointed 333, one of the company’s flagship brands.
The story is very essential as it allows the consumer to connect and create an emotional bond with the brand, says Sanjeev Banga, President – International Business, Radico Khaitan Ltd.
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