Spiritz Desk

The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. Amendments have been approved by the state Cabinet...

Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia,...

According to the new liquor policy of the Andhra Pradesh government, from next week, 331 new private liquor outlets will be introduced in the undivided Visakhapatnam district.

The introduction of the new liquor shop licensing policy in Andhra Pradesh marks a significant step towards fostering economic growth and streamlining access for prospective liquor retailers in the...

Radico Khaitan Limited has launched a stunning new campaign for its premium whisky brand, Royal Ranthambore Heritage Collection, featuring Bollywood star Saif Ali Khan.

Kingfisher, the beer brand from United Breweries, part of the Heineken Company is set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, ‘Kingfisher...

Kicking off the festive fervour in India, Royal Stag Packaged Drinking Water has unveiled a new campaign titled CelebrateLarge. The campaign showcases how today’s youth want to infuse different...

Accolade Wines General Manager Travel Retail and EMEA Sales Director Martin MacKinnon has revealed that volume growth is tracking at +9% in travel retail to date in 2024, slightly outperforming...

Hendrick’s SUNSPELL is a NEW spell-binding limited release gin and yet another magical addition to Hendrick’s Cabinet of Curiosities that’s available exclusively through Global Travel Retail from...

L74 Craft Cider, a trailblazing Indian craft cider brand by Wild Harvest Brewing Pvt Ltd, has made history by winning multiple accolades at the prestigious International Cider Challenge 2024 in...