Spiritz Desk

Pernod Ricard India has launched Seagram’s Xclamat!on, a portfolio that brings together five premium spirits, whisky, vodka, gin, rum and brandy, under one unified brand and at a uniform price point.

Global99 Distillers and Brewers Pvt. Ltd. has announced the launch of its premium strong beer, Brew 99, crafted and brewed at Adie Broswon Breweries.

Monika Alcobev Ltd. has announced a strategic partnership with Jinro, South Korea’s iconic Soju brand, marking a significant milestone in Jinro’s expansion in India.

India’s bars have come a long way. Ten years ago, the word “cocktail” meant something colourful and sweet. Today, it might arrive clarified, smoked, aged or redistilled, but more importantly, it...

Crowne Plaza Greater Noida has announced ‘A Feast of Shahi Kebab’, an indulgent culinary showcase at its award-winning Indian specialty restaurant, Spice Art.

Modi Illva has launched Rockford Imperial Reserve, a premium variant of its flagship whisky brand, marking the House of Rockford’s expression in over a decade.

Liquor prices in Uttarakhand are expected to increase from December 15 following a major amendment to the state’s Excise Policy 2025–26.

The ThinkPad session titled ‘License to Grow: How Regulation Shapes Alcobev Expansion in India?’ brought together leading voices from government and industry for a high-level dialogue on charting a...

Carlsberg India and Liverpool FC brought Anfield’s electric energy to Mumbai as they celebrated 20 years of the Miracle of 2005 and over three decades of their iconic global partnership.

Diageo has launched a groundbreaking campaign with Dubai Duty Free, unveiling 50,000 AI-generated Johnnie Walker Black Label ‘1 of 1’ bottles, available exclusively through the travel retailer.