Spiritz Desk

The young generation’s preference for premium and unique experiences is fuelling the demand for more premium, new and craft whiskies in India. Additionally, there has been a substantial increase in...

In a diverse and culturally rich country like India, establishing a connection with local consumers can significantly enhance brand acceptance and loyalty. In a competitive Indian market, a strong...

With an increasing number of whisky consumers opting for the premium segment, whisky makers have realised the importance of aged single malts that can offer unique characteristics to the drink. HV...

Opened on July 30th, this shop-in-shop marks a key step in The Macallan's global growth, offering high visibility in Terminal 3 of one of Asia's busiest airports. The design of the space reflects The...

Indian single malts, in particular, have gained acclaim for their unique flavour profiles, which are influenced by the country’s diverse climates and terroir, ranging from the seashores of Goa to...

The Supreme Court has granted bail to Delhi Chief Minister Arvind Kejriwal in Delhi's excise policy case. The apex court said “Arvind Kejriwal satisfies the triple condition for the grant of bail and...

The Supreme Court is set to announce its verdict later today in a plea filed by jailed Delhi Chief Minister Arvind Kejriwal seeking bail and challenging his arrest by the Central Bureau of...

There has been a definite shift in the whisky segment in India which has fuelled growth in the single malt category in the country as discerning Indian consumers’ increased interest is driving...

India’s demand for luxury spirits has been growing consistently, especially since 2021. This is driven by the evolving consumer preferences. With increasing disposable income and sophistication,...

Diageo India in partnership with BharatCares, a social impact organisation, launched Water, Sanitation and Hygiene (WASH) projects in Seng Khasi Upper Primary School (Mawlai Khasi Hills) and Soso...