/spiritz/media/media_files/2025/06/07/wuFoCJQiltJpUw0qXDFY.png)
/spiritz/media/media_files/2025/06/06/R74x4OAR0YktuHC6oEn4.png)
Radico unveils new look for 8PM Premium Black
Radico Khaitan has unveiled a stunning new packaging for its highly acclaimed 8PM Premium Black Whisky, reinforcing the brand’s enduring legacy and commitment to excellence in the premium whisky space.
/spiritz/media/media_files/2025/06/06/awPtim1InHjgeEzF8J0s.png)
Monarch Legacy Edition Brandy honoured on the global stage
Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd. (TI), has made history as the only Indian brandy to win at both the World Drinks Awards 2025 and the London Spirits Competition in the same year.
/spiritz/media/media_files/2025/06/06/P9Q8oDj93QqQ6UHAQtCg.png)
Absolut Vodka launches new global campaign
Absolut Vodka has launched a fresh phase of its global creative and cultural platform, “Born to Mix – World of Absolut Cocktails,” spotlighting the vibrant synergy between dance and cocktail culture.
/spiritz/media/media_files/2025/06/05/qDPSHXlFa9Wq0S7Do6vL.png)
Race heats up to acquire Imperial Blue
Tilaknagar Industries has reportedly emerged as the frontrunner to acquire the brand from French liquor major Pernod Ricard in a potential deal valued at up to $600 million.
/spiritz/media/media_files/2025/06/04/WEP2MMt0wTQ4cRs26f20.png)
Patrón takes off with Karan Aujla for El Alto
Patrón Tequila has announced a high-profile global collaboration with Punjabi music icon Karan Aujla, marking a bold new chapter for both the world-renowned tequila brand and one of the most influential voices in global music.
/spiritz/media/media_files/2025/06/04/IjaQxLNck0sk9eNTGZEj.png)
UP records ₹51k cr revenue in FY 24-25
Uttar Pradesh has recorded a historic revenue of ₹51,000 crore from liquor sales in 2024-25, more than double than that from 2018-19 where it gathered a revenue of ₹23,927 crore.
/spiritz/media/media_files/2025/06/04/FcDYmNdodheUb5GWfJxm.png)
Bacardi’s Legacy Whisky wins gold
Legacy, Bacardi’s first-ever made in India premium whisky, has won Gold in the Blended Whisky category at the prestigious World Whiskies Awards 2025.
/spiritz/media/media_files/2025/06/03/59B2nzujb4hdtzMiZDST.png)
/spiritz/media/media_files/2025/06/03/i5yTZE2Gk3qQG01n5xUH.png)
