Spiritz Desk

The Government of Andhra Pradesh has announced the New Bar Policy for 2025–28, introducing major reforms in the allotment of bar licences across the State.

Absolut Mixers has unveiled its latest campaign, ‘Colourful Streets Colourless Stories’, a photography-led initiative under its Born Colourless philosophy.

Bandarful, the artisanal cold-brew coffee liqueur from Himmaleh Spirits, has been awarded a Gold Medal and declared the World’s Best Liqueur at the 2025 USA Spirits Ratings.

Goonda, a bold new lifestyle consumer brand co-created by actor-entrepreneur Karan Tacker and a team of industry veterans, has officially launched in India with a dual portfolio of 100 percent agave...

Glenfiddich has announced the launch of two limited-edition whiskies – the Glenfiddich 16-Year-Old and the Glenfiddich 19-Year-Old – created in collaboration with the Aston Martin Formula One Team.

Diageo India has begun construction of The Good Craft Co. (TGCC) Flavour Market in Ponda, Goa, billed as the world’s largest destination dedicated to Indian craft spirits.

The Telangana excise department has raised liquor licence fees for retail operations in the state, according to a notification issued on August 20.

Nothing Before Coffee (NBC), a QSR coffee chain, has achieved a landmark milestone with the launch of its 100th outlet in Vadodara, Gujarat.

The Artisanal Spirits Company, owner of the Scotch Malt Whisky Society (SMWS), has signed a franchise agreement with PNM Tech Beverages to introduce its exclusive whisky club to India, according to...

Brown-Forman owned The Glendronach has collaborated with Emmy-nominated composer Rob Lewis to create a music track built entirely from the sounds of the whisky-making process, as reported by industry...