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Delhi likely to further extend existing excise policy
The Delhi government is expected to extend the current excise policy for at least three more months, according to media reports citing official sources.
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Absolut Vodka’s trials for paper-based closure successful
Pernod Ricard has conducted a successful trial of a paper-based bottle closure for its Absolut vodka brand, a significant step towards sustainable packaging.
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The art behind the the alcohol
Packaging is the brand's first handshake wih the consumer — before a drop i tasted, it’s tho bottle abel, and design that spark curiosity, create emotional connection, and shape perception, often becoming the decisive factor in purchase and brand recall.
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Liquor gets costlier in Maharashtra
The state government has officially notified the hike in excise duty on Indian Made Foreign Liquor (IMFL), set to take effect from June 25.
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Delhi hospitality businesses exempt from police licence
The Delhi government has transferred the authority to issue licences for hospitality and entertainment establishments from the Delhi Police to local civic bodies, with an aim to simplify business operations.
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The power of Visual Appeal in alcohol branding
We have seen how breakthrough packaging can completely shift consumer preferences, even pulling loyalists away from long- standing favourites when they feel a new brand speaks more directly to them, says Sanaya Dahanukar, Marketing Manager at Tilaknagar Industries Ltd.
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Teeling Whiskey launches duty-free 10 YO
Teeling Whiskey has launched a rare and exclusive 10 Year Old Celebratory Batch, available only at Dublin and Cork Airport Duty Free.
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